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Lead Generation
Are your blended lead generation efforts producing the quality, quantity, and consistency of leads that you require? Are they even blended cost-effectively? Can you track detailed conversion rates for each source or vendor and link them to time to enrollment? (How about sourcing for near-term retention?) Are you fully exploiting the high-conversion, low-cost lead sources as the first dollar in, rather than the last? If you are unable to answer these and a half-dozen other key questions about lead management — and answer them with the past week’s performance data — your tracking and reporting system would benefit from a tune-up.
In the absence of frequent, correctly positioned intelligence on lead performance, you will undoubtedly throw good money after bad into strategies that not only under produce but may damage your hard-earned reputation. Let us show you how easy it is to get the kind of decision-support you need on your weekly dashboard.