Call 800-516-9571 now to initiate a conversation with InterEd
Initial Experience & Lost Sales Assessment
Predication
In these two highly cost-effective assessments, InterEd puts what we have learned by developing front-end enrollment systems to work to identify best, base, and worst-case practices in the conversion of working adult learners. You will find out what you are doing well and what needs to be improved in your student-facing service units.
Purpose
These services are designed to improve conversion and retention of working adult learners by measuring your sales team’s performance over time and against industry best practice. They will alert you if your front-end drives prospective students to your competitors or if your students are dissatisfied with their early experiences. They will also demonstrate the effectiveness of the sales unit's input into the retention equation.
Information Gathering and Aggregation Methods
The IEA and LSA employ the following methodologies:
- E-mail invitations and advancement of dialog
- Web-based survey instrument with:
- Bounded free-form response sets
- Scaled questions
- Open-ended responses
- Telephone interviews that are:
- Event triggered
- Criterion triggered
- Invited and elective
- Analysis of enrollment procedures
- Analysis of non-enrollment pre-matriculation services
- Analysis of post-matriculation learner services
- Analysis of service delivery and support services empirically related to retention
Reporting Tools
Reporting tools generally follow a path of incremental development as the IEA and LSA are integrated with your institution’s pre-matriculation and student tracking system(s). They include:
- Exception reports (findings out of bounds, likely to drive students away)
- Aggregated (for managerial action)
- Individual (for direct intervention)
- Dashboard reports (color-coded quick scans for executive assessment of status)
- Progress reports (period-on-period and trend reports, including CQI reports)
- Action reports or sub-reports
- Enrollment services action reports (profile errors in enrollment services responsible for lost sales and/or retention failures)
- Pre-matriculation services action reports (profile errors in enrollment services responsible for lost sales and/or retention failures)
- Post-matriculation learner services action reports (profile errors in learner services or advising responsible for retention failures)
- Instruction action reports (profile errors in instructional processes and/or standards responsible for retention failures)
- Operations support services action reports (profile errors in instructional processes and/or standards responsible for retention failures)
Support
Support takes the following forms:
- Teleconferences for:
- Planning
- Implementation
- Periodic review
- Unplanned response to novel situations
- Assessment modifications
- Telephone and e-mail support for:
- Routine operations issues
- Other unplanned needs
Norms, Benchmarks and Best Practice
As possible, InterEd will interpret your information in the context of appropriate external sources of information.
Term
Fees for the IEA and LSA are based on a three-year agreement (one-year agreements are available but not necessarily recommended) and will vary somewhat with the number of students in the targeted programs, the number of assessment and reporting dimensions, and the frequency of the assessment and reporting cycles.
Requirements
While these services fall under InterEd’s professional services, IEA and LSA clients are accepted contingent upon InterEd’s judgment of ability-to-benefit.
Return On Investment
A typical adult-centered or professional program will recover direct costs for this service with fewer than five additional retained learners per annum. Consideration of secondary returns may drive that number lower.