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Executive Retreat

Building and Managing a High-Performing Front-End

This Retreat conveys deep knowledge on innovation, best practice, and the practical know-how required to compete effectively and grow profitably in today's adult-centered and professional markets. You will become fully acquainted with the front-end practices of the most successful for-profits and their not-for-profit counterparts (sometimes even more successful in adjusted terms).

View of the Front -- InterEd North

This Retreat will provide you with a clear vision of the potential of your front-end. More importantly, you will learn the exact steps necessary to adapt the most useful parts of the business operations of industry leaders to your institutional and academic environment.

The exact topics and the amount of time spent on each are unique to each Retreat audience. Your retreat will include a detailed, step-by-step blueprint of a precision enrollment management function appropriate to your needs. It is likely to include the following and more:

Required elements of infrastructure: minimal and optimal
Business rules: by function and enterprise
Key role definitions and performance standards
Performance metrics by role: source points, definitions, and benchmarks
Reporting and decision-systems: by function and executive dashboard
Compensation systems by role and function
Integrating instruction and content management systems
Branding issues – do’s, don’ts and insights from the leading firms
Managing your marketing budget through metrics-tracked adaptive spending and new venues
Lead generation strategies – managing lead acquisition, quality, and conversion costs
Aligning your website with the known drivers of enrollment
Behavioral coaching to reduce lead-to-conversion time
Detecting and eliminating practices that drive prospective learners to other schools
Refining and managing ongoing training for all key roles
Creating and managing a relationship-oriented sales function
Selecting, developing or refining an affordable Client Relationship Management system (CRM)
CRM templates for managing the business rules and metrics of the enrollment enterprise
Putting it all together: creating a strategy-driven framework for increasing enrollments

This is InterEd's longest running and most successful Executive Retreat. Participants leave with a clear plan of the exact steps necessary to build every key component found in a high-performing enrollment system including adaptive branding, lead generation and lead management, enrollment team development and management, pre-matriculation services, infrastructure redesign, CRM system development, business rules and role definitions, role proficiencies and metrics, and executive development plans designed to address internal resistance to change.

Simply put, this Retreat will deliver everything you need to advance your front-end operation to whatever state of excellence your institutional structure will support (or tolerate). It is also an effective primer for those who are considering securing additional hands-on guidance from InterEd or other sources. Some of our clients have been sending senior representatives to this Retreat since our first offering in 2003. We're getting better every year!