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Executive Retreat

Durable Content Development and Management

This retreat will be tons of fun and painless insight for any senior decision-maker who is undecided, perhaps even balancing on the edge of annoyed, about the hype-free implications of processes such as reusable learning objects, scalable content, reusable content, or (my favorite illogic) repurposable content. The same is true for you advanced content management buffs who know that SCORM is not a blurry-eyed term of derision. Notice that I didn't mention Durable Objects™ because that term belongs to InterEd. We use it to refer to our pedagogically elegant yet low cost approach to content development and management.

The practical alternative to InterEd's Durable Objects™ approach is defined by the SCORM standards. Initially a great idea, the compromises SCORM underwent to meet the objections of various guilds have reduced the potentially robust notion of a Learning Object to little more than a well-classified library resource. This useful first step does little to address the challenge of modern learning environments and less still to exploit the programmatic or financial leverage made possible through the application of technology. The high-end frontier is represented by interests who have $5-10M to invest in Oracle systems and a backroom of dedicated programmers. A number of the largest for-profit universities, corporate universities, and publishers are moving in this direction.

The middle-ground represented by InterEd's Durable Objects™ model is otherwise unaddressed. This position focuses on the end-product of having a working and scalable content engine that organizes and deploys curriculum of demonstrable high quality (assessment metrics are built in) and, over time, does so in a fraction of the time and for a fraction of the cost required via conventional methods. InterEd's Durable Objects™ approach develops business rules, systems infrastructure, roles, and metrics that will create and sustain a working system for programs whose human and technical resources are modest. Equally important, we think, is the organizational and technical guidance we provide to achieve an effective migration from your current method of developing and managing content, including unmanaged, instructor-centric systems.