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Market-Maker™ — National Online Market Niche
The era of “build it and they will come” in online programming is definitely over — probably because it didn't really exist in the first place. Yet, a surprising number of adult-centered programs have yet to migrate past the dilettante stage of online programming and are paying for it with declining enrollment or, at the least, with declining market share. Future growth in all adult-centered markets will require a substantial online presence with a menu of blended delivery options. Several key issues confront institutions considering online delivery, but the most pivotal is determining which specific programs have the best opportunity to succeed online. This research and guidance service will identify the best opportunities for your institution to gain a national, international or regional online presence consistent with your mission and purpose.
This is highly personalized research. There is not much more we can say until we speak with you and understand your specific situation. Give us a call. You will be surprised to learn how many well-known online programs we have nudged or are now nudging into the market position they desire.