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Market-Maker™ — New Program Opportunity
Finding the best next program to launch (and which one to avoid launching) is a common problem facing decision-makers in adult-centered and professional programs. Getting it right can be a challenge. It is one thing to identify a generically “hot” program. It is another thing to assess that program's likelihood of success in your market, when offered by your institution, and if offered in the platform you propose. Yet, more important than this, you need to identify the right program, program emphasis and tracks, marketing channel, natural affinity groups, growth estimates, and risks and threats to success — all based on an accurate understanding or your resources, interests, brand equity, and post-launch impact on future potential. Sound difficult? Yes and no. We have been doing it for 20 years. We have refined our processes to an exact science and combined them with the collective judgment that only our kind of experience can add. The result? You will concentrate your resources on the programs from which you can gain the greatest leverage.
Deliverables
Our research and consultation consists of what you should expect in any research endeavor of this kind, including: (a) a goal-setting and planning teleconference, (b) a project task and time-table, (c) a written pre-conference briefing and presentation of findings (delivered via e-mail), and (d) an in-depth briefing teleconference joining your team with ours to elaborate on findings and explore the advantages and disadvantages of various action plans. Together, we create a solution to your immediate challenges. In addition to the formal deliverables, a relationship with InterEd provides informal and collegial consultative access. While clients have specific agendas when they avail themselves of our Market-Maker™ service, they place high value on the relationships they establish with InterEd’s staff and managers.
Benefits
What is it worth to launch the best program you can launch and to have this guidance based not just on exogenous conditions but on your institution's interests, capabilities, and internal growth objectives? What is it worth to abort a plan to launch a program that would have drained your institution’s resources while producing few positive returns? What is it worth to know that your next program initiative will succeed in a predictable way? We can't answer these questions in any meaningful way but we're sure you can and we can help you frame the discussion and analysis.
Start Now
If you talk with us now, you will have a detailed report in time to make changes before your next enrollment peak. Because you chose InterEd, you can be assured that the findings are correctly focused, appropriately contextualized, and interpreted by those who understand how to develop and deliver adult-centered and professional programs.
Most of our clients purchase this intelligence as a three-year relationship the value of which grows as we work together to achieve incremental successes.