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Market-Maker™ — Program Feasibility Assessment
Universities often need a quick, inexpensive, reasonably accurate, and horizon-widening test of the feasibility of one or more candidates for program development. At this juncture, the question is often one of whether to further invest in the idea or abandon it in favor of more promising alternatives. The raise, hold, or fold analogy is a good fit here as you contemplate your need to reduce uncertainty and mitigate risk. InterEd’s Program Feasibility Assessment addresses these needs. This service is the most time- and cost-efficient method of assessing the merit of a new program idea.
To be clear, PFAs are quick, inexpensive assessments (pre-assessments, if you will) that generally have a high degree of accuracy with respect to eliminating false positives. The level of detail in this research is such that the magnitude of the program opportunity may be undetermined.
Typically, the findings from a PFA can be in your hands in three weeks. This interval includes the planning teleconference, the field reserch, and the briefing teleconference.