Today's Briefing

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New Programs & Markets

Every day we help growing colleges and universities determine which program to offer in which market, at what time, and whether to offer it online, on-ground, or both. We do more program feasibility research than any entity in the nation and, in the 17 years we have been doing it, have yet to issue a false positive recommendation.

Program Feasibility

InterEd's research projects (Market-Maker™ studies) are broadly defined as program feasibility assessments. While every project is unique, here is a sample of the questions typically asked and answered.

  • Does our current programming respond effectively to unmet needs? If not, in what areas?
  • Will Program X be successful if offered by our school in Market Y?

    • Products & Services

  • Should Program X be offered online, on-ground, or both?
  • How many graduates will be hired and by whom? How long will this pattern persist?
  • Are employers and prospective students looking for specific content? If so, what?
  • Which employers are willing to assist in program development, internship and clinical placement, and adjunct instruction? Which specific individuals do I contact?
  • Will accreditation, licensing, or certification issues affect the success of this program? If so, what are they?
  • What is the competitive environment, current and future? Is the competition successful and what is their growth rate? Are they lacking features that we might want to offer?
  • We have four new programs in mind, assuming they are all feasible, which one should we launch first?

Experience

At the close of 2010, InterEd had conducted more than 22,000 in-depth interviews with employers in 46 states, with national and state association and agency leaders, and with national accreditation executives, all of which drive the professional degrees that define your current or future programming. No other entity -- public, private, or governmental -- possesses the breadth or depth of program intelligence. This up-to-the-minute historical intelligence defines the context for for fresh research for your programs in your markets.

Your Options

Hire a big box firm to provide you with the same boilerplate report they provide to your competitor, replete with demographic and psycho-graphic tables of little demonstrated relevance to your outcomes. If you are lucky, the report will contain guarded recommendations running in all directions (it's called plausible deniability).

Or, for half the big box price:

Retain InterEd to conduct fresh research, exclusively for you, and to provide concrete recommendations that we stand behind. In most cases, we will deliver your report in three weeks or less.

Or, if you are not ready for a decision:

Ask more questions to help you decide. We will also let you know the next time we offer an Executive Briefing or Executive Teleconference on this topic.